Smallcase
Smallcase
Understanding user issues in the web app that makes them drop off during the investment journey.
Understanding user issues in the web app that makes them drop off during the investment journey.
*Independent project, not affiliated with Smallcase*
*Independent project, not affiliated with Smallcase*
My Role
Product Designer
Duration
2 days
Tools
Figma, Perplexity
Objective
To analyze the Smallcase investment app and identify user experience gaps and redesigned a critical user flow to reduce drop-offs and improve conversion rates.
Objective
To analyze the Smallcase investment app and identify user experience gaps and redesigned a critical user flow to reduce drop-offs and improve conversion rates.
Objective
To analyze the Smallcase investment app and identify user experience gaps and redesigned a critical user flow to reduce drop-offs and improve conversion rates.
Problems Identified
I identified several pain points through the appstore and playstore reviews which I then categorized into out of scope, partially addressed, or directly tackled through the design.
Out-of-Scope Problems
Considered & Incorporated
Main Problem Addressed
Problems Identified
I identified several pain points through the appstore and playstore reviews which I then categorized into out of scope, partially addressed, or directly tackled through the design.
Out-of-Scope Problems
Considered & Incorporated
Main Problem Addressed
Problems Identified
I identified several pain points through the appstore and playstore reviews which I then categorized into out of scope, partially addressed, or directly tackled through the design.
Out-of-Scope Problems
Considered & Incorporated
Main Problem Addressed
Persona
To better understand the users, I developed two key personas based on secondary research. These personas helped me explore targeted solutions for the problems identified.
Persona
To better understand the users, I developed two key personas based on secondary research. These personas helped me explore targeted solutions for the problems identified.
Persona
To better understand the users, I developed two key personas based on secondary research. These personas helped me explore targeted solutions for the problems identified.
What I found
As part of redesign, I looked at how users invest in smallcases. The steps made sense, but I felt that the screens had conversion barriers that could lead to drop offs in the journey.
What was redesigned:
Smallcase Detail Page
Investment Modal
What I found
As part of redesign, I looked at how users invest in smallcases. The steps made sense, but I felt that the screens had conversion barriers that could lead to drop offs in the journey.
What was redesigned:
Smallcase Detail Page
Investment Modal
What I found
As part of redesign, I looked at how users invest in smallcases. The steps made sense, but I felt that the screens had conversion barriers that could lead to drop offs in the journey.
What was redesigned:
Smallcase Detail Page
Investment Modal
Identifying Drop-off Points
Identifying Drop-off Points
Identifying Drop-off Points
Smallcase Detail Page
Based on my research, I redesigned the detail page using the app's existing visual style and added helpful links to important information.
I focused on solutions that could be built quickly without creating entirely new features or pages. This made the improvements practical and realistic to implement.
Smallcase Detail Page
Based on my research, I redesigned the detail page using the app's existing visual style and added helpful links to important information.
I focused on solutions that could be built quickly without creating entirely new features or pages. This made the improvements practical and realistic to implement.
Smallcase Detail Page
Based on my research, I redesigned the detail page using the app's existing visual style and added helpful links to important information.
I focused on solutions that could be built quickly without creating entirely new features or pages. This made the improvements practical and realistic to implement.
Before
Before
Before
Key Improvements 1
Key Improvements 1
Key Improvements 2
Key Improvements 2
After
After
After
Investment Modal
When you click 'Invest Now' a popup opens with the investment form. I found that the important parts could be arranged better to help users make decisions quickly, especially with the timer given for that session.
Investment Modal
When you click 'Invest Now' a popup opens with the investment form. I found that the important parts could be arranged better to help users make decisions quickly, especially with the timer given for that session.
Investment Modal
When you click 'Invest Now' a popup opens with the investment form. I found that the important parts could be arranged better to help users make decisions quickly, especially with the timer given for that session.
Before
Before
Before
After
After
After
Key Takeaways
This project was an interesting design sprint that taught me how small changes can make a big impact on user experience.
Key Takeaways
This project was an interesting design sprint that taught me how small changes can make a big impact on user experience.
Key Takeaways
This project was an interesting design sprint that taught me how small changes can make a big impact on user experience.
Working with systems
It helped me understand how to work within the boundaries of an existing design system, which helps ship designs faster.
Working with systems
It helped me understand how to work within the boundaries of an existing design system, which helps ship designs faster.
Working with systems
It helped me understand how to work within the boundaries of an existing design system, which helps ship designs faster.
Small changes big Impact
I found that not every problem needs big changes. Small, high-impact, low-effort solutions can hugely improve how people experience the app.
Small changes big Impact
I found that not every problem needs big changes. Small, high-impact, low-effort solutions can hugely improve how people experience the app.
Small changes big Impact
I found that not every problem needs big changes. Small, high-impact, low-effort solutions can hugely improve how people experience the app.
Break down 1
Break down 1