A thoughtfully designed recipe app with an integrated meal planner, built to make home cooking simpler, smarter, and more engaging. The platform offers tailored recipe suggestions, effortless meal planning, and a space for food enthusiasts to share their culinary creations, fostering a sense of community and inspiration.
Smart Meal Planning – Helps users organize balanced, nutritious meals with ease.
Community-Driven Recipe Sharing – A social space where users can discover, share, and engage with homemade recipes.
The project began with secondary research to understand how recipe apps function and what users typically look for in such platforms. The goal was to explore the process of designing an engaging app experience.
To begin, I created an Empathy Map to understand user behaviors and pain points.
This laid the foundation for the User Journey Map, which helped uncover key moments where users seek value, like meal planning support or inspiration from shared recipes.
Based on these insights, I developed two primary personas that captured the distinct goals and challenges of our core users. These personas acted as anchors for all design decisions moving forward.
With a clear understanding of user needs, I mapped out a User Flow, focusing especially on the Onboarding Experience, a critical touchpoint for driving engagement and retention.
Once the flow was defined, I created High-Fidelity Wireframes to explore layout, hierarchy, and functionality, ensuring a seamless path from discovery to meal planning.
Finally, designed the UI, bringing together all the insights and decisions into a polished, functional interface shown below.
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Check out the files to learn more about the approach, the file structure, my design process and the project details!
Best experience on laptop/desktop!